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(Excerpt from recent interview with Better Management business weekly.) "It's really important for an organization to have an existing model which they can build on. When we came to Dunnville, our mission was clear - build a team which could bring fans into the stadium and keep them coming for years in the future. The results of the hockey team are merely cosmetic. Best is to build a club which always seems to be on the cusp of something great but just never quite reaches it. Keep the fans feeling that they are just around the corner. And when you look around for a good model to copy, I think that there is absolutely no better a place to look than the Washington Capitals."

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